In 2023, Samsung managed to break Apple’s 20-year streak of being at the top in the American Customer Satisfaction Index for personal computers, resulting in a tied situation. However, this year Apple has once again reclaimed the top spot in this category, while HP took second place, pushing Samsung down a notch.
ACSI released its annual report today, which is based on the responses of over 13,000 randomly chosen respondents from July 2023 to June 2024. The personal computer category includes desktops, laptops, and tablets.
According to the report for 2024, Apple’s Mac and iPad experience scored 85 out of 100. This is four points higher than the personal computer average of 81 this year and two points higher than what Apple achieved last year.
Meanwhile, Samsung, which tied with Apple last year, saw a drop in satisfaction by one point to 82 out of 100. HP, on the other hand, jumped into second place this year with a score of 84, just behind Apple. It’s remarkable that HP witnessed a 3-point increase year-on-year.
Amazon and Dell rounded out the fourth and fifth positions respectively.
Across all brands, desktop machines outperformed laptops and tablets, with an average score of 82 out of 100 for 2024. The trend year-on-year showed a 2-point decline for desktops, a 1-point increase for laptops, and a 5-point increase for tablets.
Here is a breakdown of how respondents rated the personal computer features:
So, what would you rate your satisfaction with Apple’s Mac and iPad? Share your thoughts in the comments!
All charts are courtesy of ACSI, and the top image is from Apple.
