Apple has come up with a novel approach for developers to entice users to return to their apps. Soon, you might start noticing special offers from subscription apps that you’ve previously canceled.
Discounts on the way for re-subscribing to apps
Today, Apple announced via its Developer site that ‘win-back offers’ are now available for apps.
You can now configure win-back offers – a new type of offer for auto-renewable subscriptions – in App Store Connect. Win-back offers enable you to reach out to previous subscribers and encourage them to resubscribe to your app or game.
Apple’s system takes care of determining the eligibility of users for a win-back offer.
If eligible, a former subscriber may see these special offers in various places:
- on the App Store itself, including on the app’s product page but also in editorial selections and personalized recommendations
- inside the app, provided it’s still installed
- in the system-wide subscription management screen
Developers can also generate a special link that can be shared via email or social marketing to win back users.
macstn’s Take
Win-back offers seem to be a win-win situation for everyone involved, as long as they aren’t deployed too aggressively and don’t feel like spam.
Developers have a new avenue to potentially earn additional revenue. App users can enjoy a discounted price for subscriptions they’ve previously used. And of course, Apple gets to continue growing its stockpile of services revenue.
What do you think of App Store win-back offers? Let us know in the comments.
