Update on September 10: After closer examination, it appears the Apple Watch SE is up for preorder likely due to an abundance of brand-new straps. Whether you select a rubber, fabric, or stainless-steel band on Apple’s site, every choice is plainly identified with either “NEW” or “NEW COLORS”. Secret resolved?
Today’s “It’s Glowtime!” Apple occasion brought a series of eye-catching statements, from the iPhone 16 Pro to the AirPods 4. The Apple Watch wasn’t overlooked of the enjoyment, with the totally upgraded Series 10 design boasting the thinnest body and biggest screen ever in the line, together with faster charging and a brand-new health-monitoring function.
The Series 10 changes the Series 9 in the lineup. While the majority of anticipated brand-new variations of the Apple Watch Ultra and SE too, they didn’t emerge. The second-generation variations of each stay on sale. The Ultra 2 gets a stunning satin black surface, however as far as we can inform, the Apple Watch SE stays the same. It wasn’t even pointed out in the discussion.
Oddly, when you go to the Apple site, you’ll discover the Apple Watch SE 2 offered for preorder. It’s not a brand-new design, there’s no brand-new color or chip, and there’s no rate cut. So what’s the offer? The stock was probably currently out there given that its fall 2023 launch. Why do we require to wait up until the 20th? What’s the distinction in between buying it now and a week back?
We’ve connected to Apple PR through e-mail looking for ideas. There are a couple of possible descriptions. Maybe there are subtle modifications to the accessory variety that we have not yet discovered, fresh bands or those “Fresh band colors” discussed on the website that require delivering to clients. (The Ultra 2 got a brand-new band, the black titanium Milanese loop, which was revealed throughout the discussion. A less interesting SE band may not have actually made phase time.).
Additionally, Apple might have decreased SE production in July and August, presuming clients would expect a brand-new design and hence not buy the existing one. This might suggest they now require to increase production once again and get systems to suppliers. Possibly the business even prepared to upgrade the SE this fall however altered its mind late. Or possibly they like the concept of individuals believing the SE on the website is more recent than it in fact is, though that would be a bit naughty. (To be reasonable, it’s fairly clear it’s not new. The Series 10 has a red “NEW” badge, while Ultra 2 has “NEW COLOR.” The SE has no badge at all.).
We’ll upgrade this post if we discover the response or if Apple reacts. In the meantime, it stays a little yet appealing secret.
