Apple’s Vision Pro simply lost a future rival. According to a brand-new report from The Information, Meta’s premium headset job has actually formally been canned. Meta’s ‘Vision Pro’ will no longer see the light of day, and obviously due to the fact that it would have been too costly to offer well.
Premium Meta headset job disappears
Sylvia Varnham O’Regan and Wayne Ma, composing for The Information:
Meta Platforms has actually canceled prepare for a premium mixed-reality headset meant to take on Apple’s Vision Pro, according to 2 Meta workers.
Meta informed workers at the business’s Reality Labs department to quit working on the gadget today after an item evaluation conference participated in by Meta CEO Mark Zuckerberg, Chief Technology Officer Andrew Bosworth and other Meta executives, the staff members stated.
The axed gadget, which was internally code-named La Jolla, started advancement in November and was arranged for release in 2027, according to present and previous Meta staff members. It was going to include ultrahigh-resolution screens called micro OLEDs– the very same screen innovation utilized in Apple’s Vision Pro.
The expense of the Meta headset’s micro OLED screens is mainly to blame for the cancellation.
Per the piece, Meta apparently wished to keep the expense of the gadget listed below $1,000, which accomplishment appeared essentially difficult thinking about the premium cost of the high-resolution display screens.
Why did expenses require to remain sub-$ 1,000? Since that rate point was “thought about required for the item to offer well.”
Meta’s upcoming Quest 4 is apparently still in the deal with a targeted 2026 release date, however that gadget is anticipated to remain in the $500 cost variety of the Quest 3.
Apple’s prices difficulty with the Vision Pro
It’s uncertain whether the $1,000 number describes element expenses or a targeted asking price. In either case, Meta’s headset would still have actually wound up method less expensive than Apple’s Vision Pro.
At $3,499, the Vision Pro brings a substantial premium over existing VR-type headsets. However it is likewise, thanks to functions like its double micro OLED screens, technically advanced than its rivals too.
The timing of Meta beginning, then later on canceling its premium headset task, appears carefully related to the Vision Pro. It began the work after the Vision Pro intro, and ended it now that Apple’s headset is having a hard time.
Apple does not launch Vision Pro sales numbers, however things have not appeared excellent. Previously this summer season, the business supposedly moved its focus from making a Vision Pro 2 to rather focusing on a lower-cost Vision headset.
If Meta believed that shooting for $1,000 was essential to have an effective item, Apple sure has a long ways to take a trip down the cost chart with its next Vision gadget.
Do you believe Meta made the best relocation here? What’s your prices sweet area for a Vision-style headset? Let us understand in the remarks.
