TikTok is considering substantial adjustments to its content offerings, as suggested by a new examination released today.
According to Aisha Malik at TechCrunch, this test permits some individuals to post video clips up to 60 minutes long. This notes a substantial increase from the existing 3-minute limitation and could have significant effects for TikTok’s future goals.
Will hour-long video clips service TikTok?
TikTok has a history of readjusting its video clip time frame. The app originally allowed just 15-second video clips, which was considered its optimal layout. The limit was later on reached 3 minutes, then quickly to 10 mins, prior to changing back to 3 minutes.
Small changes to video clip length can impact the platform’s direction and the type of material offered. Nevertheless, supporting 60-minute video clips is a much more significant change, with the prospective to bring about significant makeovers for the social media sites platform.
Malik writes:
TikTok states that while developers can sew together multipart tales by directing viewers to subsequent components, lots of developers reveal a desire for more time for material such as cooking trials, beauty tutorials, instructional lessons, comical illustrations, and more.
The purpose of the raised time limit is to give designers the possibility to try out new or expanded kinds of material with greater adaptability, according to the company. This relocation likewise places TikTok in even more direct competitors with YouTube.
That last point is especially considerable. If TikTok targets YouTube’s market, it could become the first serious rival YouTube has faced in years.
Can it succeed? Or will it lose its special allure by accepting long-form material?
9to5Mac’s Take
The variety of customers included in this 60-minute examination is unknown, however the mere existence of the examination suggests that TikTok is serious about transforming its brand identity. While TikTok established itself as the leader in short-form video clip content, it appears that the firm is currently looking for extra.
