With the launch of the 2024 iPad Pro and iPad Air, CIRP has actually launched a brand-new record disclosing insights into Apple clients’ tablet replacement practices. The record details for how long iPad customers generally wait before upgrading to a new model.
Comparable to the pattern observed in apple iphone upgrades, the duration iPad owners keep their gadgets has actually gotten on the surge recently.
According to the most up to date CIRP information, a considerable 40% of iPad customers now maintain their tablet computers for “3 years or more.” This figure has increased by 4% given that 2023 and by 12% considering that 2022.
In addition, the percentage of users that have actually held onto their iPad for 2-3 years has actually risen to 25%, marking a 2% rise from the previous 2 years.
On the other hand, the number of customers updating their iPads within 1-2 years or less than a year has actually decreased to 25% and 10%, respectively.
CIRP mentions that tablet computer customers generally continue to use their devices till they run into an equipment failure, the battery ends, or they run out of storage space.
It’s important to keep in mind that this research was completed before the launch of the 2024 iPads. As a result, we need to watch on upcoming CIRP updates to establish whether the brand-new models have actually influenced customers to upgrade faster than what the data from March 2023 to 2024 suggests.
What are your ideas? Do you think the new iPads deserve the upgrade? The length of time do you normally maintain your iPads? Feel free to share your point of views in the remarks!
