Apple’s announcement of the new AirPods Pro hearing aid feature has sent shockwaves through the market. The Cupertino company’s long-awaited addition of hearing aid capabilities to its popular AirPods has had a significant impact on the stock values of major standalone hearing aid brands.
The news that Apple was set to introduce this advanced feature was eagerly anticipated, and when Monday’s event finally revealed the details, it didn’t disappoint.
Among the key announcements regarding the AirPods Pro hearing aid upgrades were the following:
Firstly, there is a combination of passive and active noise cancellation to protect the hearing of users in loud environments. This feature, known as Hearing Protection, helps users prevent excessive exposure to loud noises while still enjoying the sounds they desire. The ear tips provide passive noise reduction, while the advanced H2 chip actively reduces louder, more intermittent noises at an astonishing rate of 48,000 times per second. And what’s more, this Hearing Protection feature is enabled by default across all listening modes, making it incredibly useful in a wide variety of loud settings. Additionally, with a brand-new multiband high dynamic range algorithm, the sound quality at live events such as concerts remains natural and vibrant, enhancing the overall listening experience.
Secondly, there is a “clinical grade” hearing test that users can conveniently conduct at home in a mere five minutes. This feature leverages advanced acoustic science to provide users with an interactive and immersive testing experience. Once the test is completed, users are presented with a clear and easy-to-understand summary of their hearing results, including details such as the degree of hearing loss in each ear, a classification, and valuable recommendations. The results, which include an audiogram, are securely stored in the Health app and can be shared with a healthcare provider for more in-depth discussions and informed decisions.
Perhaps the most significant upgrade of all is that AirPods Pro 2 will now be able to serve as a replacement for conventional hearing aids for those with mild to moderate hearing loss. By utilizing the personalized hearing profile generated from the Hearing Test, this new feature seamlessly transforms the AirPods Pro into a clinically accurate hearing aid. Once set up, it enables personalized dynamic adjustments, ensuring that users can enhance the sounds around them in real time. This not only helps them have better conversations but also keeps them connected to the people and environment around them. And with the incredible audio quality that AirPods Pro is renowned for, the user’s personalized hearing profile is automatically applied to music, movies, games, and phone calls across their devices, without the need for any manual adjustments. Users can also opt to set up the Hearing Aid feature using an audiogram created by a professional hearing health specialist.
The news of these advancements in the AirPods Pro has had a notable impact on the stock prices of major hearing aid brands. According to reports from “Seeking Alpha,” the stock of hearing aid developers took a hit on Tuesday following Apple’s unveiling of this major upgrade. Brands such as Amplifon, Demant, GN Store Nord, and Sonova Holding witnessed notable declines.
When considering the reasons for this reaction, it becomes clear why. Many standalone hearing aids come with a hefty price tag, often costing several thousand dollars, while AirPods Pro 2 are priced at a fraction of that at just $249. This affordability factor, combined with the advanced features and the potential to appeal to a wider audience, makes it difficult for the traditional hearing aid brands to compete.
Moreover, for younger individuals who may be hesitant to be seen wearing traditional hearing aids due to the perceived association with older age groups, the highly visible and less conspicuous AirPods Pro 2 offer a more appealing option. They don’t carry the same stigmas and can be worn with greater confidence, potentially opening up a new market segment for Apple.
In conclusion, Apple’s introduction of the hearing aid feature in AirPods Pro has disrupted the hearing aid industry. While it may pose challenges for the established hearing aid brands, it also presents an opportunity for Apple to further expand its reach and make a significant impact in the field of personal audio and hearing solutions. With its combination of innovative technology, user-friendly design, and competitive pricing, it will be interesting to see how the market reacts and how Apple continues to evolve this feature in the future. And with the potential to improve the hearing experiences of countless users, the AirPods Pro hearing aid upgrades are truly a game-changer.
