Apple Intelligence reported to be essential part of iPhone 16 sales pitch

According to some brand-new tweets from Mark Gurman, Apple has actually set up a compulsory conference for all Apple Store staff members quickly after the iPhone 16 occasion, which is anticipated to happen on September 10th. The conferences are occurring on either the night of September 12th and the early morning of September 13th, depending upon the shop.

Gurman keeps in mind that these conferences are on an uncommon schedule, given that Apple generally holds these conferences on a Sunday instead of throughout the week. Nevertheless, it appears Apple will be following a various method for this year’s iPhone launch.

In a follow up tweet, Gurman likewise states that Apple has actually started training retail staff members on Apple Intelligence, which he anticipates it to be an essential part of the sales pitch for iPhone 16 at Apple Stores.

Apple Intelligence isn’t anticipated to be readily available in September along with the iPhone 16 launch, as it got formally postponed to iOS 18.1 in October. Functions like Writing Tools, Notification Summaries, and the brand-new Siri user interface will be offered then, although advanced functions like Image Playground, Genmoji, and ChatGPT combination will not be offered till iOS 18.2 or later on.

Some experts have actually forecasted that AI will increase iPhone 16 sales by as much as 10 million systems, so it isn’t always unexpected that Apple prepares to pitch the functions to users in store.